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California State University, Fresno (Fresno State) uses Bulldog Connect text messaging as a student communication avenue for important information that may affect university enrollment or the path to graduation.  This is a separate system from Police/Emergency notifications such as Bulldog Alert. 

Text messages to students must be carefully moderated to protect the community from an overabundance of communications, which causes us to run the risk of students disregarding or unsubscribing from Bulldog Connect text notifications.  

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  • Identify yourself or your department because students will not know the incoming number.

  • Compose concise messages within the 160-character limit.

  • Ensure that embedded links are short and clearly identified as connected with Fresno State. 

  • Comply with Family Educational Rights and Privacy Act (FERPA). Messages should be generic enough so a student’s privacy is maintained but the student knows where to direct questions and/or find the information about the topic.

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Campus partners who wish to submit an SMS message for consideration should make the request at least five (5) business days before the date the message must be sent. All requests should be submitted through the Bulldog Connect Text Message Request Form. For urgent and critical messages, certain exceptions may be made. For emergency text messages, Campus Police or other appropriate authority will use Bulldog Alert. 

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Due to privacy laws, such as the Family Educational Rights and Privacy Act (FERPA) and the Health Insurance Portability and Accountability Act (HIPAA), there is some information we cannot communicate to students via text message. If a text message conversation is about a sensitive topic, students may be asked to check their email instead. 

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titleWhat are some examples of text message sent?

You’re eligible to enroll next semester but you have a hold preventing you from doing so. Check My.FresnoState.edu for details to resolve.

We noticed you have not registered for [semester] courses at Fresno State. Seats are filling up fast! Please visit My.FresnoState.edu to add classes now.

IMPORTANT - The payment due date is approaching. If you have an outstanding bill, your classes are in danger of being dropped. Go to My.FresnoState.edu to pay.

Last day to add is approaching [date]. You’re eligible to enroll but haven’t yet registered for next semester. Please visit My.FresnoState.edu to add classes.

You have not yet completed one or more requirements which can prevent you from registering for classes. Check My.FresnoState.edu for details to resolve.

IMPORTANT - Student Fees are due by midnight [date]. Pay now at My.FresnoState.edu to avoid being disenrolled.

URGENT - Student Fees are past due. Do not lose your classes. Go to My.FresnoState.edu to pay now.

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titleWhat phone number does the student see when they receive the text message?

Messages must be sent to less than 100 students to come from a 10-digit phone number. If students respond to the text, their reply will be routed back to the staff member/department who request the text and will appear in My Conversations and their Fresno State email. Replies to student messages will be sent to the student as a text message and should meet the 160-character limit. 

Messages to 100 or fewer students:

  • Texts will be sent from a rotating 10-digit number that is not attached to a particular person or a certain office at Fresno State

  • Students can reply for up to 90 days (if there’s any response activity in the text chain, the 90 day clock resets)

  • Student replies go to staff persons’ conversations tab in Bulldog Connect, and a notification email is sent to the Fresno State email account

  • Students cannot opt-out

Messages to 101+ students:

  • Texts will be sent from a 5-digit SMS Short Code: 91552

    • Also occurs when a student receives an automated text message reminder for an appointment

  • Students cannot respond, and if they do, they’ll get a message saying it was not received

  • Students can opt-out:

    • If a student opt-out, they no longer receive text messages from Bulldog Connect for only those sent through short codes (this includes automated appointment reminders – they will be sent as an email)