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  • Identify yourself or your department because students will not know the incoming number.

  • Compose concise messages within the 320300-character limit.

  • Ensure embedded links are short and identified as connected with Fresno State. 

  • Comply with the Family Educational Rights and Privacy Act (FERPA). Messages should be generic enough that a student’s privacy is maintained, but the student knows where to direct questions and/or find information about the topic.

  • Strike a good balance in tone between personal and professional.

  • Avoid “text speak” (abbreviations and slang).

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