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  • Identify yourself or your department because students will not know the incoming number.

  • Compose concise messages within the 160320-character limit.

  • Ensure that embedded links are short and clearly identified as connected with Fresno State. 

  • Comply with Family Educational Rights and Privacy Act (FERPA). Messages should be generic enough so a student’s privacy is maintained but the student knows where to direct questions and/or find the information about the topic.

  • Strike a good balance in tone between personal and professional.

  • Avoid “text speak” (abbreviations and slang).

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titleWhat phone number does the student see when they receive the text message?

Messages must be sent to less than 100 students to come from a 10-digit phone number. If students respond to the text, their reply will be routed back to the staff member/department who request requested the text and will appear in My Conversations and their Fresno State email. Replies to student messages will be sent to the student as a text message and should meet the 160320-character limit. 

Messages to 100 or fewer students:

  • Texts will be sent from a rotating 10-digit number that is not attached to a particular person or a certain office at Fresno State

  • Students can reply for up to 90 days (if there’s any response activity in the text chain, the 90 day clock resets)

  • Student replies go to staff persons’ conversations tab in Bulldog Connect, and a notification email is sent to the Fresno State email account

  • Students cannot opt-out

Messages to 101+ students:

  • Texts will be sent from a 5-digit SMS Short Code: 91552

    • Also occurs when a student receives an automated text message reminder for an appointment

  • Students cannot respond, and if they do, they’ll get a message saying it was not received

  • Students can opt-out:

    • If a student opt-out, they no longer receive text messages from Bulldog Connect for only those sent through short codes (this includes automated appointment reminders – they will be sent as an email)