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Enrollment Campaigns are intended to be used by staff for outreach that helps enroll more students on time. Enrollment Campaigns allow staff to identify students that have not yet enrolled in an upcoming term, send those students a personalized message, track click-to-open rate, and track if those students are enrolled in the upcoming term.  Enrollment Campaigns will not be behind a feature flag but are permission-driven by User Role.

Enrollment Campaigns are only tracking students that have and have not enrolled in an upcoming term.

The data metric being referenced is an active term-level registration record where registered_ind equals yes. To confirm, check with your institutional Navigate Technical Lead to confirm data matches what is expected.

If click and open rate tracking is enabled, we will track and display the individual click data for the tracking URL configured within the campaign. Additionally, within the campaign, we will display aggregated data, the number of emails opened, the number of links clicked, and the click-to-open rate.

Many privacy laws require a service provider to get an individual’s consent before using technologies that track that individual's behavior, which is why we encourage you to make sure that students have provided consent for cookies and another track before you send mail. If privacy is a concern at your school, we have provided a way to turn open and click tracking off at the school level, and if turned on, we currently only support tracking opens at the aggregate level.

Open tracking adds an invisible, one-pixel image at the end of the email which can track email opens. If the email recipient has images enabled on their email client and a request to our third-party email server for the invisible image is executed, then an open event is logged.

Our application replaces the links in your email templates with a custom link that when clicked, will redirect your students to the original link from your campaign email. When the user clicks, we will record the click event.

Since there are many ways in which email clients and spam filters respond to this tracking pixel, this can sometimes result in false negative/positive to emails opened, click tracking, and CTOR.