Campaigns

Student Campaigns

Student Campaigns are campaigns that can be sent directly to the students to complete a specific action or to be notified at different times.

• Appointment Campaigns allow staff to reach out to specific student populations and encourage them to schedule appointments. Appointment Campaigns are best deployed by staff members seeking to encourage students to meet with them for advising or other services.

• Messaging Campaigns is a tool that allows a group of students on specified dates about certain things they may need to do or attend.

• Enrollment Campaigns allow staff to reach out to specific student populations and encourage them to enroll for a specific term. Enrollment Campaigns are best deployed by staff members seeking to encourage students to enroll in an upcoming term.

Staff Campaigns

Staff Campaigns are campaigns that can be sent directly to Staff users to complete a specific action and track outcomes for each campaign.

• Travel Letters Campaign tool notifies students of the courses or appointments they will miss due to traveling for activities such as sporting events, on-campus mentoring groups, and/or student government trips or meetings. Only used by Athletics Advisors

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61 Advising Campaign Ideas

A targeted advising campaign is an effort of focused, proactive outreach to a population of students in need of a specific intervention or action. Over the past years, academic advisors using EAB Navigate have used the platform to conduct a wide range of campaigns—seeing impressive results with students. Attached is the infographic with a list of 61 campaign ideas from advisors across the country.

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