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Nudges replace the Compose a Message functionality and allows allow for more communication from your school to students during an Enrollment Campaign. Each nudge is an email sent to your campaign list. You can customize the message sent to the student; however, the link and link text will always be the URL and text set in the first step of the Enrollment Campaign.
Nudge emails are sent the morning of the date chosen when you create the nudge. As with any email, some may be slightly delayed. To create a nudge, define your campaign and create your list of students for the Enrollment Campaign. The Nudges page opens.
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The Add Success Message page is like the Add Nudge page; however, there is no Send Date because the Success Message is only sends sent after the student completes the objective. You may also use merge tags when writing your Success Message.
After you finish creating Nudges, click Continue to go to the Confirm & Send page.
Confirm and Send
The last page is a Confirm and Sendpage. You can review all elements of your Enrollment Campaign and once you are satisfied it’s correct, send the campaign to your students. If there is an error preventing you from sending the campaign, an error message appears on this page.
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Note. Any students who are already enrolled in the term targeted for the campaign are removed from your list when you click Start Campaign.
Updates to Email and Enrollment Campaigns
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Note.The click-to-open rate is tracked by a very small 1-pixel image in the email.
Frequently Asked Questions
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Enrollment Campaigns are intended to be used by staff for outreach that helps enroll more students on time. Enrollment Campaigns allow staff to identify students that have not yet enrolled in an upcoming term, send those students a personalized message, track click-to-open rate, and track if those students are enrolled in the upcoming term. Enrollment Campaigns will not be behind a feature flag but are permission-driven by User Role. |
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Enrollment Campaigns are only tracking students that have and have not enrolled in an upcoming term. |
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The data metric being referenced is an active term-level registration record where |
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If click and open rate tracking is enabled, we will track and display the individual click data for the tracking URL configured within the campaign. Additionally, within the campaign, we will display aggregated data, the number of emails opened, the number of links clicked, and the click-to-open rate. |
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Many privacy laws require a service provider to get an individual’s consent before using technologies that track that individual's behavior, which is why we encourage you to make sure that students have provided consent for cookies and another track before you send mail. If privacy is a concern at your school, we have provided a way to turn open and click tracking off at the school level, and if turned on, we currently only support tracking opens at the aggregate level. |
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Open tracking adds an invisible, one-pixel image at the end of the email which can track email opens. If the email recipient has images enabled on their email client and a request to our third-party email server for the invisible image is executed, then an open event is logged. |
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EAB Navigate replaces the links in your email templates with a custom link that when clicked, will redirect your students to the original link from your campaign email. When the user clicks, we will record the click event. |
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Since there are many ways in which email clients and spam filters respond to this tracking pixel, this can sometimes result in false negative/positive to emails opened, click tracking, and CTOR. |