Enrollment Campaigns was designed to help you support more EABs best practices 61 Campaign Ideas. Using this feature, you can now create campaigns that help enroll more students on time. Open Enrollment Campaigns by going to the Campaigns page and selecting the Enrollment Campaigns tab.
After creating an Enrollment Campaign, you track student enrollment and engagement through the Enrollment Campaigns link.
Select your Enrollment Campaign’s name to open a report with statistics about the performance of the campaign.
The following metrics are available in the Enrollment Campaigns report.
Students in Campaign | The number of students who were sent the campaign email. |
Students Enrolled | Number and percentage of students who have enrolled in term. This information is gathered by referencing an active term-level registration record where |
Click to Open Rate | The click-to-open rate (CTOR) compares the number of unique clicks to unique opens. |
Emails Sent | The number of emails sent by the Enrollment Campaign. This number may not be the same as the number of students in your original list if the student was enrolled when you sent out the campaign. |
Emails Opened | The number of emails sent by the campaign that were opened. |
Links Clicked | The number of times the link in the campaign email was clicked. |
Beneath the metrics is a table with two tabs. The first tab, Students Enrolled in Term shows the number of students from the Enrollment Campaign who are now enrolled in the term. The second tab, Students Not Enrolled in Term shows the students who are not yet enrolled in the term. Either list may be exported as a CSV file from the Options sidebar.
Updates to Email and Enrollment Campaigns
Users can remove students from campaigns. You do this by editing an active campaign, going to the recipients' page, selecting the students you want to remove, and selecting Remove Selected Students from the Actions menu.
Edit an existing campaign. At the bottom of the Verify Recipient page is an Add More Students button.
Clicking this button opens the Advanced Search that lets you add more students. Once you have added new students, a page to add a special nudge immediately to newly added students. Other nudges that haven't been sent will be sent to those students as well. Email metrics, if enabled, will be populated for the message that is sent to new students.
Note. The click-to-open rate is tracked by a very small 1-pixel image in the email.